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Notion Tip: Use this template to outline and track your go-to-market campaign goals, plans and deliverables. Replace the text as you go and work seamlessly by embedding your Air board directly in Notion to collect, approve and share content. If you’re not already on Air, get started for free.

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Overview

<aside> 📆 Key Dates

• Kickoff → January 1, 2025 </aside>

What are we doing?

A high-level description of the campaign

What does success look like?

This campaign will be successful if…

Why are we doing it?

Why this campaign is important to your team or company strategy

Key docs

Untitled

Audience

Who is this campaign for?

Product Value

Define the unique benefits, features, and value props for your target audience(s) based on how Air solves their pain points.

Messaging

Outline key messaging including one-liners and detailed descriptions

Assets

Create and embed your Air board directly to view assets — Air is a visual workspace that optimizes how creative teams collect, approve, and share content.

https://app.air.inc/a/b8IZ73IXx

Launch Schedule

Pre-launch